What
A figure stands off to the side of this frame, asking a question through a large burgundy speech balloon. The rough, hand-drawn style draws attention to the apparent confusion of the speaker.
Text runs through the background, creating a pattern to answer (or prompt) the speaker's question. The speech balloon is much larger than the man, and it takes up most of the image. The exaggerated size puts the emphasis on the question, and the audience will gradually notice the light text on the neutral background.
Complete this image by editing the text. Alternately, you can use the drawing as a compelling standalone element.